An Analysis Of Susan Glaspell s Trifles - 988 Words

A Heavy Conscience â€Å"Trifles† by Susan Glaspell is a short play built around the murder of John Wright. Throughout the play there are numerous entwined themes and ideas. With closer examination of Glaspell’s work it is clear that there is a far greater plot in action than just a murder. Mrs. Minnie Wright has been arrested for the murder of her husband while the investigation is active. Interestingly enough the murder is not the focused of this play. The focus is how two wives Mrs. Hale and Mrs. Peters identify with the accused. Throughout the play the wives uncover several seemingly insignificant clues which provide insight on the daily life Mrs. Wright before the death of her husband. Although both women ultimately end up identifying themselves with Mrs. Wright, Mrs. Hale appears to only aid Mrs. Wright due to the overwhelming guilt and shame she feels after learning of the circumstances Mrs. Wright life. Mrs. Hale feels guilty for not noticing how confined and isolated Mrs. Wright truly was. Mrs. Hale knew Mrs. Wright before she was married back when she was Minnie Foster, so she feels as though she should have offered Minnie more support. Periodically throughout the play Mrs. Hale reminisces over the former Minnie Foster. She recalls enjoyable and happy memories of Minnie when she was full of life. She goes on and states, â€Å"She used to wear pretty clothes and be lively, when she was Minnie Foster, one of the town girls singing in the choir† (Glaspell 779). Mrs. HaleShow MoreRelatedAn Analysis Of Susan Glaspell s Trifles 983 Words   |  4 Pagespreconception someone makes based on gender, race, or religion that in this case is by gender, and affects women based on their expected gender roles. Women endlessly have expectations that go along with being a wife, mother, or simply a female. In Trifles by Susan Glaspell, 1955 by Alice Walker, and Girl by Jamaica Kincaid women are stereotyped by men and told to follow unwritten but expected roles such as being seen and not heard. As well as how they present themselves, their behavior, and tasks they needRead MoreAn Analysis Of Susan Glaspell s Trifles 1203 Words   |  5 PagesA Love Gone Bad A woman who was once full of life and happiness is now left with no joy in her life. In the play, â€Å"Trifles† by Susan Glaspell, we see how Mrs. Wright has changed over the years. We see how cheerful she was before marrying Mr. Wright. While trying to solve the murder, the author uses symbolism, conflict, and irony. The are many examples of conflict in this play. The most apparent conflict is that between the men and the women in the play. In the first parts of the investigation,Read MoreAn Analysis Of Susan Glaspell s Trifles 1056 Words   |  5 PagesIn the early 1900’s, both males and females were perceived as complete opposites of eachother. Women were considered physically weaker and morally superior to men. The gender roles during this time period were clearly demonstrated in the play â€Å"Trifles†, by Susan Glaspell. At a first glance it may seem like the play is only about the death of Mr. Wright. The play could simply be interpreted that the characters all work together to determine the murderer of Mr. Wright. The initial perception overlooksRead MoreAn Analysis Of Susan Glaspell s Trifles 1293 Words   |  6 Pagesthe history of the world. Yet, humanity’s statement to symbols goes beyond us finding meaning in innominate or non-human objects. People assign hum anity into objects, almost a part of themselves. This concept is clearly demonstrated in Susan Glaspell’s play, Trifles. The work contains many element of symbolism that make important and relieving comments on the characters of the play and the themes of the story. One of the first symbols introduced in the work, Mrs. Wright’s apron is deeply symbolicRead MoreAnalysis Of Susan Glaspell s Trifles 1307 Words   |  6 PagesIn the play â€Å"Trifles† by Susan Glaspell, she relates the title of her play to how the women in this play are treated with very little respect and authority. Mr. Wright overpowers his wife and he just does not realize that until it is to late and she kills him. The two women in this play that go into the house with the attorney and the sheriff for the investigation934 were the ones to discover the evidence of what clearly happened. The two women end up hiding the evidence from the two men to helpRead MoreAn Analysis Of Susan Glaspell s Trifles 1606 Words   |  7 PagesThe play Trifles written by Susan Glaspell is a mystery story of a murder that takes place in a small farming town. At the time the play was written women in the united states were still not given the opportunity to vote. It is through the mystery of this murder that we find the role of gender to be a major factor throughout the entirety of the play. In the play, we are given tandems of females and males to follow as they seek to solve the mystery of how Mrs. Wright’s husband was murdered. TheRead MoreAnalysis Of Susan Glaspell s Trifles Essay916 Words   |  4 Pagesmultiple themes that a story is trying to convey. In Susan Glaspell s, Trifles, she meticulously incorporates significant symbols that help the reader recognize and construe the depth of the significance of the jar of fruit preserves, quilt, bird, and the bird cage. Things are not always as insignificant as they appear to be, and Glaspell s play is a prime example of how important it is to read between the lines. A central theme in Glaspell s play is gender obedience, displayed seemingly by MrsRead MoreCharacter Analysis Of Susan Glaspell s Trifles 1714 Words   |  7 PagesFaulkner and Trifles written by Susan Glaspell loneliness, poverty and isolation consume the lives of the characters. Susan Glaspell’s play â€Å"Trifles† written in 1916. In this play the author’s talks of her preoccupation with culture- bound notions of gender and sex roles. Glaspell says women are considered trifles which mean they are not important to society which is carried out by men (Baym, p. 742). In Trifles written by Susan Glaspell the time is in the early 20th century. When Glaspell wrote â€Å"Trifles†Read MoreLiterary Analysis of Susan Glaspells Trifles1788 Words   |  7 PagesAn Analysis of Natures in Susan Glaspells Trifles A trifle is something that has little value or importance, and there are many seeming trifles in Susan Glaspells one-act play Trifles. The irony is that these trifles carry more weight and significance than first seems to be the case. Just as Glaspells play ultimately reveals a sympathetic nature in Mrs. Peters and Mrs. Hale, the evidence that the men investigators fail to observe, because they are blind to the things that have importanceRead MoreSusan Glaspell s Trifles 1732 Words   |  7 PagesSusan Glaspell (1876-1948) was an American-born Pulitzer Prize winning writer of both plays and fiction. Glaspell came from humble beginnings and went on to study at Drake University and the University of Chicago. Much of Glaspell s work dealt with the relationships between men and women and the negative effects they have on women. In Glaspell s play Trifles, it is revealed that the operations of patriarchy are just an illusion that men have created to make themselves feel superior to w omen

The Poverty Cycle Of Poverty - 1096 Words

Children are said to be the future of America, but what if their future is lined up for them already because they are stuck in a cycle of poverty? The Panel Study of Income Dynamics (PSID) collects information on the social and economic status of families and their offspring every year. The National Center for Children in Poverty used a PSID study that found â€Å"that individuals who grow up in poor families are much more likely to be poor in early adulthood. Moreover, the chances of being poor in early adulthood increase sharply as the time spent living in poverty during childhood increases† (Wagmiller and Adelman). The poverty cycle consists of a family in poverty which then leads to a child who grows up in poverty. Said child will be†¦show more content†¦Ã¢â‚¬Å"Poverty and education are inextricably linked, because people living in poverty may stop going to school so they can work, which leaves them without literacy and numeracy skills they need to further their c areers. Their children, in turn, are in a similar situation years later, with little income and few options but to leave school and work† (â€Å"Poverty and Education†). The National Center for Children in Poverty sponsored a study that found that in families whose income falls below 200 percent of the Federal Poverty Line, scores are far below the national average in reading, math, and general knowledge tests (Jordan). Subsequently, poverty ridden families live within the same neighborhoods and, thus, the surrounding schools follow the trend of not receiving enough money and the inability to facilitate the students with the best teachers and technology to learn. Not only do children who are facing hardships at school and are behind grade level have a hard time getting into college and/or getting jobs, they also do not have the resources to learn how to be a good competitor for jobs. â€Å"For first-generation college students, embarking on a career path is like entering foreign territory. They may not know how to choose a career path, write a resume or interview for that first job. Many have little experience or no role models to help with allShow MoreRelatedThe Diagram Of The Poverty Cycle1470 Words   |  6 PagesThe diagram of the poverty cycle above, may seem a bit exaggerated, however, it illustrates the importance of working with children to end the poverty cycle. There are ways to help entire families, but I strongly believe that with 20% of children living in poverty we would see more efficient long term results helping children, as I am a strong believer in saying that the youth are the future. This diagram also expresses the vas t importance of education and the effect that a lack of education hasRead MoreHomelessness and the Cycle of Poverty717 Words   |  3 Pageshave no power to change their dire circumstance. Quindlen adds, â€Å"Some contributing factors to single women being in the shelter system with their children are drugs, alcohol, and/or domestic violence.† (317) Many of these women are repeating the same cycle that they themselves experienced while growing up without a place to call home. Not knowing what it means to have a permanent place to settle in for the night to most is a foreign concept. This understanding of â€Å"norm† for these women is unfortunatelyRead MorePolicies For Breaking The Cycle Of Poverty1114 Words   |  5 Pagesbreaking the cycle of poverty and lifting people out of it. This cycle is isn’t impossible to break but it can seem like it to the people inside. Growing up in poverty raises the chance for a child to stay under the poverty line when they group. While there are obviously policies to help break the cycle, this is obviously still a big enough problem to millions of Americans. The inability to break this cycle creates a large barrier to people in poverty to escape. Nobody really wants poverty to continueRead MoreNative Son- Cycle of Poverty1848 Words   |  8 PagesCycle of Poverty Do poor children become poor adults? Does your financial status predetermine you and your family’s success rate? The cycle of poverty is a cold hearted phenomenon. Throughout the world families struggle to break the cycle of poverty- but does it work? In Native Son by Richard Wright, the cycle of poverty rules the Thomas family. They are born into poverty and find it extremely difficult to lift themselves out of their tragic situation. Although several individuals in the novelRead MoreBreaking the Cycle of Poverty: Micro-Loans3017 Words   |  13 PagesMany countries in the world have a concerning percentage of poverty in which both food and financial sources are disturbingly limited. Most of the world’s poor have suffered from the deficits of using financial services. Because of a bad credit history or a lack of proof of employment, financial services are most often not accessible for the low income client market. In the western and developing countries, people are be ing eliminated by the traditional financial system based on the deficiency ofRead MoreBreaking The Cycle Of Child Marriage And Poverty1850 Words   |  8 Pages Breaking the cycle of Child Marriage and Poverty How will eliminating child marriage be more beneficial to societies in South Asia? Sweta Patel Breaking the cycle of Child Marriage and Poverty How will eliminating child marriage be more beneficial to societies in South Asia? Reducing the numbers of child marriage will allow impoverished South Asian communities to thrive. Child marriages often lead to the spread of HIV, infections, and increased sexual and domestic violenceRead MoreAmerican Families Caught in the Cycle of Poverty Essay850 Words   |  4 PagesThe rise in poverty is related to the Great Recession of 2007 which continues to the present day. The recession has lead to a decrease in jobs because many companies are trying to save money so they do not have to close their doors. While many economist at the National Bureau of Economic Research has stated that the recession has ended it still has not shown an increase in jobs. Robert Reich of the Business Insider estimates it will be another 5-8 years before the job market increases to the pointRead More Breaking the Cycle Ontario’s Poverty Reduction Strategy Essays2212 Words   |  9 PagesChild poverty is not something that is often discussed in Ontario, but it is a real issue for millio ns of children that have to live it every day. Breaking the Cycle is a provincial program designed to eliminate poverty by 25% in five years for children, their families and the overall community. In this paper I will discuss the background of poverty in Ontario, and the people who are more likely to be affected by it. Secondly, I will introduce a new provincial program called Breaking the Cycle: Ontario’sRead MoreEssay Breaking the Cycle of Poverty caused by Lack of Education1875 Words   |  8 Pages Society has been trying to reduce poverty for over 500 years (Indigenous) and has never succeeded. The education and skill level, health or handicap status, and discrimination play a vital role in poverty. So why does society keep trying the same approaches: give them money or give them jobs? Neither one ever worked. A major factor determining whether someone will end up living in poverty, education or skill level can make or break an income. Education plays a vital role in a cquiring jobs, learningRead MorePoverty And Poverty1721 Words   |  7 PagesOver the years, poverty has become an issue that is growing drastically and more people are starting to succumb to it and are falling below the poverty line. Poverty is like an epidemic that is constantly spreading because it has many causes to it. Poverty is the faceless enemy that exists in today’s society and targets those who are incapable of fighting against it and those who cannot support themselves. It is a never-ending nightmare of living life in hunger, without shelter, being exposed to

Social Media Presence and Strategy

Question: Discuss about theSocial Media Presence and Strategy. Answer: Introduction: Social media are one of the most powerful tools of communication in the 21st century connecting people within a country and across the globe. More than 2.3 billion people are active social media users with the young people holding more than two social media accounts; Facebook, Twitter, Snapchat, Instagram e.tc. Business organizations have signed up for social media accounts to have an online presence and market the products. The paper seeks to analyses and evaluates the Common Wealth Bank of Australia (CBA) social media presence and strategy. The focus will be on the bank availability on social media platforms, how the institution markets its services and the target audience. Additionally, the study will evaluate the ethical usage of the social media platforms by the organization and adoption of technology to enhance social media activities for the benefit of the institution and offer recommendations. Social Media Presence Social media presence is the active utilization of social media platforms to inform and engage the customers. A firm with a strong presence in social media involves frequently engaging the customers and potential customers on the brand's information, upgrade and new products in a clear and attractive manner (Tuten Solomon, 2014). Companies use social networks platforms to post contents on products and respond to customer queries. Organizations should evaluate the effective social media platforms to sign up for and the objectives of being online to create a significant presence (Stelzner, 2012). Business institutions must build credibility through regular updates of profile photos, cover images and latest information and maintain the brand image. The regular updates of information to customers will instill a feeling of concern for consumers needs and win new customers (Brown, 2010). Thus, Social media presence involves creating an online community and building personal and human conv ersations. The Common Wealth Bank of Australia has maintained a high social media presence using Facebook, Twitter, LinkedIn and YouTube channels. The bank has two Facebook accounts, three Twitter channels and two YouTube channels (Senadheera, Warren Leitch, 2011). The CBA launched its Facebook pages in 2011 and, has attracted close to 400,000 fans to date. The Twitter accounts command more thousands of followers than Facebook and engage active users in continuous conversations daily. The bank started its corporate YouTube channel in 2009 and, has witnessed more than 1.6 million views to date. The Common Wealth Bank of Australia initiated the 24-hour monitoring process to attend to the rising number of customers using social media to seek for services. Social Media Strategy Before venturing into social media and creating profiles, Organizations must have clear goals on what they want to gain by being active online. Understanding the organization's objectives and potential benefits of using social media actively will help the company create and maintain a social media presence and know how to use it (Mangold Faulds, 2009). Organizations should draft an outline of objectives for social media usage to help maintain online relevance. Hence, firms must have a clear plan of social media actions and how to achieve the goals. The Common Wealth Bank of Australia social media goals is customer engagement through providing support, communication of relevant information and offering customer care services. The bank social media presence aims at building bridges between the organization and clients to enable service delivery in new and faster ways (Elsworth, 2012). The CBA social media strategy is to create an engaging community of customers and to interact with them on a broad range of issues affecting them and offer support. The company has set a 24-hour monitoring site on all its social media platforms to provide help to the customers. The customer care teams provide instantaneous response to banking queries from customers on every platform; this has reduced frequent branch visits and traditional phone calls to seek for help (Asian-Pacific Banking Finance, 2016). The bank social media team has ensured regular information updates on all platforms on the company services, workers and community involvement. T he quest of for organization information by customers is satisfied through visiting of the bank's different social media accounts (Swan, 2012). Additionally, the bank has iPhone application to enable members of the bank to pay each other using Facebook. The initiatives enabled real-time banking for customers ensuring timely transactions and eliminating inconveniences for members. Thus, the bank 24/7 customer service team and CommBank iPhone application detail the social media plan for the organization to achieve customer support and engagement. Social Media Audience Social media audience is the targeted recipient of the organization's messages on social platforms. The successful communication on social media starts with defining the group's audience (Paquette, 2013). Understanding the target consumers for the online information guides the choice of social network, type of content to share and the tone that connects the customers. Determining the organization social media target audience ranges from evaluating the age range of the public, the profession and the income levels (Baym, 2013). Furthermore, the organizations should look at the educational attainment, location, and hobbies of their followers. The Common Wealth Bank of Australia targets the young adults with its social media campaigns. The CBA provides a broad range of services for teens, higher education students and young parents (Lee, 2011). Young adults in the range of 18-40 years form the largest membership of the bank customers, and most social media communication is designed to suit their needs. The young generation has topped the list of the active social media users with teens holding more than one social media account. The bank offers information on saving and spending accounts on social media targeting existing and potential to young adults (Swan, 2012). Additionally, the bank regularly updates the young parents on personal loans and credit cards aimed are luring them to the services offered by the bank. The young adults quest for information on house purchase and other assets, traveling overseas and getting the dream job is made available on the bank different social media accounts. The banks provide discounts information for learners, advice on how to make extra money when on internship and the survival tactics through savings and budgeting. The CBA targets young adults who are the social media enthusiast and offer a broad range of services. Social Media Marketing Social media marketing is the utilization of social networking sites by organizations to promote their products and services to social media users. Social media marketing is the persuasion of prospective consumers that the company's goods and services are worth consuming through the use of social media (Neti, 2011). Products and service marketing through social networks involve sharing of information, images, and online videos. Thus, social media marketing is the deployment of marketing knowledge, techniques and strategies to establish brand awareness and influence the existing and potential customers. Through social media marketing, organizations marketers create a chance to present the products to consumers while listening to their feedback (Baghaturia Johnson, 2014). Organizations save a lot of amount of money by reducing the advertising expenditure. Moreover, through social media organizations can pick different groups influencers who act as online ambassadors for the organizati on products and impact positively on the buying behaviors of consumers (Rico, Bradley Kiefer, 2010). Hence, social media marketing helps to raise organization's revenues through advertising to a large population at no cost and expose the company in the industry. The Common Wealth Bank of Australia has employed social media marketing and has helped in increasing patronage. The CBA has a social media charitable campaign dubbed the community seeds that involves fans voting for community organizations on Facebook and the bank donates money to them (Walen, 2011).The program helps the bank in the actualization of the objectives of community engagement towards a noble course while engaging the member on social media. The community seeds program utilize the Facebook capabilities and launch interactions with members through incentives for sharing the information with the circles of friends. Consequently, the campaign is an efficient and innovative marketing campaign that sees people visits the program Facebook page in large numbers and shares the vision of the bank. Furthermore, the bank partnered with Facebook and initiated a campaign to open savings for Australians and reward the new accounts with free movies passes in a whole year (Lee, 2011). The deal was highly embraced and led to massive accounts opening at the bank, thus, benefiting the institution with more members. The CBA engages the fans on Facebook in an entertaining and rewarding program known as Centenary Time Vault, where followers are tasked to find an answer to the bank history questions and receive $2000 a day. The initiative drives the members to learn more about the organization and supports the bank's goals as well as marketing its products to other social media users. Additionally, the bank engages social media users on Facebook and YouTube channels in a program dubbed the Hussys Lunchtime Legends where the fans answer the questions on the legend past life and win daily prizes. The program draws traffic on the bank's social media platforms and spurs conversation about the b ank. Thus, the bank has employed content strategy on social media to keep the fans entertained and winning prizes as well as instilling the feeling of a concerned organization. The initiatives draw supports from members and gain more non-members to follow the social media accounts and eventually consume the bank's services. Ethics, Privacy, and Security The social media platforms contain personal and confidential information of users that can be accessible to the other parties on the networks. Moreover, Organizations holds the member's personal data and can use the information to identify the user and access crucial private information. Business organizations are supposed to conduct themselves in an ethical manner to maintain a healthy relationship with the customers (Leitch Warren, 2011). The team should not use online customer information to access users personal data. The Common Wealth Bank of Australia conducts its social media business in a morally acceptable manner and respects the client's privacy. The CBA does not disclose customers personal information on social media (Common Wealth Bank of Australia, 2013).The bank protects individual and financial data by the Australian privacy acts and principles and ensures the members information is secure. Additionally, the bank uses ethical means of collecting customers information and use the information according to the law to prevent any harm that may result from an authorized access of personal and financial information. The organization seeks the customer's consent to access, upgrade and correct personal information (Common Wealth Bank of Australia, 2015). Thus, the organization protects customer information collected through social media and advice the members on how to improve the security of their data. The CBA does not secretly access customers personal data from social media sites or harass the members into revealing their financial position. The Common Wealth Bank does not send messages on social media asking members to reveal or confirm confidential financial information (Common Wealth Bank of Australia, 2015). The bank does not make unauthorized searches of personal information or make unauthorized disclosure of information to other institutions or people. The bank's social media policy prohibits employees from posting on organization social media channels and private social networks account about customers dealings (Common Wealth Bank of Australia, 2010). Additionally, the bank values the independence of clients and does not sieve negative comments of social media platforms and instead, uses the comments to tailor services to customers needs. Thus, the company conducts social media business ethically; prioritizing the privacy and the security of customers data. Social Media Technologies The Common Wealth Bank of Australia has a massive following on Facebook, Twitter, and the YouTube channels. The Google Analytics web indicates the CBA as one leading bank in social media presence with a lot of conversations going on in its Facebook and Twitter account (Senadheera, Warren Leitch, 2011). The bank has used the technology to improve the activities on the social media platforms through the establishment of CommBank Kaching iPhone application that enables members of the bank to share payment with Facebook friends directly. Additionally, the organization launched the property guide app giving consumers insightful information of resources. The group runs a community engagement program known as community seeds through Facebook fan page allowing the customers to vote on their preferred organizations that receive funding from the bank. The interaction enhances the social media presence and activities of the bank. Summary and Conclusion The Common Wealth Bank of Australia has created and maintained an active social media presence by utilizing Facebook, Twitter, LinkedIn and YouTube platforms among others. The organization plan is to build an engaging community and offer customer support. The bank strategy involves a 24-hour clock and instantaneous customer service team to respond to the social network users. The institution bridged a gap between the company and its members and enabled delivery of services in a new and faster way. The bank online presence and strategies have yielded positive results in delivering satisfactory customer services and creating an interactive community. The institution has social media challenges where the winners bag rewards and this has launched conversation between the members and with the organization. The community seed program is one of the interactive session where members talk and share with friends as they vote for an organization. The Kaching iPhone application has enabled membe rs to interact and pay each other on Facebook. Thus, the social media usage has attained a high percentage of the social media plan. Nevertheless, the organization ought to embrace the idea of rewarding active social media members without competition. Additionally, the organization should actively participate in discussions and invest heavily in analytics to enable coming up with content that meets the followers needs. References Asian-Pacific Banking Finance (2016, August 29). Big Banks Rated Best for Social Media. Retrieved August 29, 2016, from https://www.australianbankingfinance.com/technology/big-banks-rated-best-for-social-media/ Baghaturia, G., Johnson, M. (2014). The impact of social media in marketing management. Journal of Business, 3(1), 5-13. Baym, N. K. (2013). Fans or friends?: Seeing social media audiences as musicians do. Matrizes, 7(1), 13-46. Brown, E. (2010). How implementing social media strategies (the right way) attracts customer loyalty. The Faculty of the Public Communication Graduate Program School of Communication American University Washington, DC, 1-39. Common Wealth Bank of Australia (2015, August 3). Privacy Policy. Retrieved August 29, 2016, from www.commbank.com.au/security-privacy/general-security/privacy.html Common Wealth Bank of Australia (2013, July 12). Social. Retrieved August 29, 2016, from https://www.commbank.com.au/personal/support/social-networks.html Common Wealth Bank of Australia (2010, December 1). CBA Social Media Policy. Retrieved August 29, 2016, from https://commetrics.com/download/37/ Elsworth, S. (2012, September 15). Commonwealth Bank, NAB Switch on to Social Media. Retrieved from https://www.news.com.au/finance/money/commonwealth-bank-nab-switch-on-to-social-media/story-e6frfmcr Lee, J. (2011, March 11). CBA, Westpac, ANZ, NAB compete for Facebook fans, Twitter followers. Retrieved from https://www.news.com.au/finance/cba-westpac-anz-nab-compete-for-facebook-fans-twitter-followers/story-e6frfm1i-1226015116016 Leitch, S., Warren, M. (2011). The ethics of security of personal information upon Facebook. ICT Ethics and Security in the 21st Century: New Developments and Applications. Mangold, W. G., Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365. Neti, S. (2011). Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems, 1(2), 1-15. Paquette, H. (2013). Social Media as a Marketing Tool: A Literature Review. Rico, S., Bradley, B., Kiefer, M. (2010). Social Media: Business Benefits and Security. Governance and Assurance Perspectives. ISACA, 10. Senadheera, V., Warren, M., Leitch, S. (2011). A study into how Australian banks use social media. In PACIS 2011: Proceedings of the 15th Pacific Asia Conference on Information Systems (pp. 1-12). The University of Queensland. Stelzner, M. A. (2012). 2012 social media marketing industry report: how marketers are using social media to grow their businesses. social media examiner. Swan, G. (2012, January 16). How to Kick Start Your Social Media Strategy Commonwealth Bank Focuses on Facebook. Retrieved from https://www.cio.com.au/article/412478/how_kick_start_your_social_media_strategy_commonwealth_bank_focusses_facebook/ Tuten, T. L., Solomon, M. R. (2014). Social media marketing. Sage. Walen, B. (2011, June 8). Commonwealth Bank Uses Facebook to Give Money Back to Community. Retrieved from https://thefinancialbrand.com/18734/commonwealth-bank-community-seeds-facebook-giveaway/